Our social team developed a creative way to celebrate the changing seasons by showcasing seasonally inspired gift presentations. Instead of a simple wrap and bow, we demonstrated how American Greetings products can elevate a gift into something truly special.

To bring this idea to life, I created a series of social media videos that launched on the first day of spring, summer, fall, and winter. Each gift presentation was designed to be easy, fun, and accessible for anyone to recreate. These videos became our highest-engaging content of the year, resonating strongly with customers.