American Greetings introduced a new décor product in their Magic Moments displayable pop-up line for Valentine’s Day. Insights from the marketing partners revealed that many customers are opting for more low-key, at-home celebrations rather than extravagant dinners or parties—yet they still seek meaningful ways to make their loved ones feel special.

Therefore, I developed a social media video that demonstrated how this Magic Moments displayable can elevate a simple Valentine’s Day breakfast celebration, inspiring shoppers with a thoughtful and effortless way to celebrate their loved ones.