PROJECT
Tiny Tots Tool Set
DELIVERABLES
Logo
Branding
Packaging Design
Social Media Posts
DETAILS
If you walk into the toy section of any store, you will notice one overarching trend -gendered play. There are sharp divisions in the aisles that serve to point children to predetermined approaches to play, that specifically correlate with their gender. Tiny Tots Tool Set aims to solve the problem of gendered play by marketing toward all children through bright colors and engaging graphics, while simultaneously marketing towards parents and other adults ensuring safety and education.