PROJECT
Win With Love Valentine's Day
Marketing Campaign
DELIVERABLES
Motion Graphic Ads
Marketing Collateral
ROLES
Art Director - Lynne Shlonsky
Designers - Alex Purdy | Kyra Wells
Animation - Kyra Wells
Editorial - Daniel Delagrange
DETAILS
American Greetings saw an opportunity this year to combine two of America's favorite february celebrations -The Super Bowl and Valentine's Day. We launched a campaign called Win With Love. Encouraing shoppers to not forget to buy cards for their loved ones while shopping for the big game.
Marketing Campaign
The campaign utilized traditional valentine's day colors combined with typical football imagery such as x's and o's and foam fingers.
Tv broadcast ad
Social media ads
In-Store Retail Activations
