PROJECT

Tiny Tots Tool Set

DELIVERABLES

Logo Branding
Packaging Design
Social Media Posts

DETAILS

If you walk into the toy section of any store, you will notice one overarching trend -gendered play. There are sharp divisions in the aisles that serve to point children to predetermined approaches to play, that specifically correlate with their gender. Tiny Tots Tool Set aims to solve the problem of gendered play by marketing toward all children through bright colors and engaging graphics, while simultaneously marketing towards parents and other adults ensuring safety and education.